We are doing a case study for the Mongolian language learning website: http://learnmongolianlanguage.com. The goal is to increase organic traffic through SEO and social media marketing efforts.
The website sells a simple introductory book that people can buy for learning the Mongolian language. So mostly language enthusiasts or people who are travelling to Mongolia will most likely buy the eBook.
Week 1. Installing WordPress
In the first week, starting in August 19th, the website was developed on WordPress. Some may ask, why wordpress? It is simple and easy to use for non coders and for people who are looking to build a simple but a clean looking website that does not look like it is from the last decade.
With WordPress you can also integrate a lot of cool stuff such as tracking, SEO, and other digital marketing tools that will better help with incresing sales and marketing.
Week 2. Writing Articles and Blogs
A very important aspect of SEO is to write good content that people will enjoy reading, which is why we included a lot of articles and blogs regarding the Mongolian language.
People who are looking for answers to their basics questions will then stumble on the website and perhaps if they like the content opt to buy the eBook for further learning and spreading the mesage.
An important aspect of SEO is keeping the readers engaged and social cues, so don’t write about things that people won’t read or try to game the system. It’s simply easier and best to write really good content and information that people will enjoy reading, and in return you might even get quality links from other websites or social shares from other bloggers.
Week 3. Creating Social Profiles and Analytics
With each passing day social media is becoming more and more popular with evergrowing number of users, hence social media is a good tool to reach certain audiences organically and build a trust base and a following of people.
Once you get a good base of followers, not only is it good for SEO purposes, but it is a social proof for new users who just happens to stumble on your company website. If there are reviews and people engaged in there, then that will make it more likely for new users to trust the authenticity and the quality of the website.
After creating social profiles on Facebook and Instagram, we added tracking codes into the website. Hubspot CRM and Google Analytics for keeping track of what users and visitors are interested in. If you can specifically cater your content to what a specific user needs, then that is going to have a much better result than delivering random content.
The more personalized you make it, the better the results can be.
Week 4. Creating an Emailing Sequence
Lastly for now, we created an emailing sequence for people to opt into a beginner language course that people can download by giving their email. This allows for returning visitors to receive a sequence of emails to be delivered to their inbox.
People are likely to forget, so the more you build a relationship with them and deliver emails and content they like, then the more likely they will reach out to you in case they need more information or your services.
You don’t want to pester them and send unrelated ads or information so always try to keep the emails of pure value and something people will enjoy reading.
Week 5. Link Building
Now comes the more serious part, the link building. There are various ways to build links, but the best and safest way is have a good marketing plan. Reach out to partners, guest bloggers, and other websites, to get them to link to your website.
The more you can do that, the more likely your keywords will rank organically higher on search engines, thus resulting in increased sales.
We will keep you updated on further improvements in sales and rankings.