Until recently companies’ websites were no more than a symbol that only included a few information about the company such as, about us, president’s corner and contacts. However, time is changing and the usage of the digital marketing is increasing significantly day by day and becoming one of the best ways of marketing. Unfortunately, usages of websites that were developed by programmers can be limited. For example, sometimes web developers does not fully understand ideas of marketers which makes the website difficult to access as a marketing tool. Therefore, let’s explain why you should use WordPress, a CMS platform that has over 15 million users, to develop your company’s website.
Ease of use
WordPress is for everyone, so it is easy to use. Getting a hosting package, installing your theme, editing, creating a new tab, adding news stories and upgrading your websites are very simple to do with WordPress. Also the administrative dashboard is easy to see and understand.
No programming language needed
Obviously this is the most important part. As mentioned earlier if the CEO wanted to have a website, he would have ordered his marketers and they would have hired a web developer. Fortunately, with WordPress, a marketer can do the website by himself even without learning the programming language. To create a website, you only have to buy the theme and usually it comes with the Visual Composer and Drag-in-Drop web developer. The only thing you have to do is choose what you need and build your website just like building a lego tower.
Thousands of additional programs
If the theme you bought does not have the tools you want you can install any additional programs you need from https://codecanyon.net/category/wordpress or plugins from the administrative dashboard. There are 50 thousand plugins here, so do not worry about not finding what you need.
For example: facebook created the instant article for their users reach by tablets. WordPress can make it easily accessible to your website using plugins.
You can use it to write articles
WordPress was originally used for creating blogs, therefore publishing articles is its best feature. WordPress has every tool to create accessible, unique and creative blogs for readers.
Constant improvement is a very important thing for a CMS platform. WordPress upgrades its theme and plugins everyday. Therefore, you do not need to worry about creating a new website again after some time and wasting your money. You only need to keep up with the new updates of the platform.
Easy to do SEO
It is important to rank higher on search rank results. Matt Cutts from Google says, “WordPress automatically solves a ton of SEO issues.” And with the Yoast SEO plugin, your site will be more search engine friendly.
Smartphone and tablet friendly
Last year, Google announced that if a website is not smartphone and tablet friendly, it will be ranked lower on the SEO. Fortunately, almost every theme of wordpress is smartphone and tablet friendly. Therefore you do not need to worry about being ranked lower on SEO.
Finally, building your company’s website with WordPress gives you an inexpensive opportunity to independently create a website with professional designs and further develop it with the latest versions.